Kathy Meyer Discusses the Ceramic Tile Industry’s “Why Tile” Campaign

May 16, 2018— Kathy Meyer, Director of Marketing with the Tile Council of North America (TCNA), and Kemp Harr discuss the strategy behind the “Why Tile” communications initiative that explains the benefit of using tile to consumers and commercial end users. Listen to the interview to hear why the tile industry thinks it’s important to differentiate one flooring type from another.